Harvard Business Publishing

Several case studies are developed by DCAL team with a view to facilitate research, teaching and training. Most of these cases are published and distributed through Harvard Business Publishing (HBP) and other platforms. Until date, about 100+ cases developed by IIMB team have been distributed through various platforms. DCAL has been one of the major contributors to this number and has published 27 cases at HBP. These case studies educate managers and students not just in India but in nearly 50 countries across the world.50,000+ copies have been sold in 2017. Among the top-selling cases is DCAL's '1920 Evil Returns: Bollywood and Social Media Marketing'. The link to all these cases is given below.

Link to our Publication

Case Name

Author

2019

Nandhini Seth, Maupriya Agarwal, Manaranjan Pradhan and Dinesh Kumar Unnikrishnan

Dinesh Kumar Unnikrishnan, Shailaja Grover and Sharada Sringeswara

R Vinodhini, S R Vigneshwaran and Dinesh Kumar Unnikrishnan

Maneesh Bhandari, Pramod Kumar Bagri and Dinesh Kumar Unnikrishnan

2018

Purvi Tiwari, Shailaja Grover, Suhruta Kulkarni and Dinesh Kumar Unnikrishnan

Dinesh Kumar Unnikrishnan

Raman Narasimhan, Amardeep Sibia, Shirsha Ray Chaudhuri, S R Vigneshwaran and Dinesh Kumar Unnikrishnan

2017

Kiran R, Arunabha Mukhopadhyay and Dinesh Kumar Unnikrishnan

Nandini Seth and Dinesh Kumar Unnikrishnan

Ami Shah, S Ramesh Kumar and Dinesh Kumar Unnikrishnan

2016

Dinesh Kumar Unnikrishnan; Tousif Ahmed Inayath Syed and Suresh Ganeshan

Paul Abraham, Manaranjan Pradhan, Lakshminarayanan S, Ganesh Iyer and Dinesh Kumar Unnikrishnan

Suhruta Kulkarni and Dinesh Kumar Unnikrishnan

Deepak George, Karthik Kuram, Ramalakshmi Subramanian, Sumad Singh and Dinesh Kumar Unnikrishnan

Naveen Bhansali, Jitendra Rudravaram, Shailaja Grover and Dinesh Kumar Unnikrishnan

2015

Maneesh Bhandari, Pramod Kumar Bagri and Dinesh Kumar Unnikrishnan

Sriram TK, Shailaja Grover, Satyabala Hariharan and Dinesh Kumar Unnikrishnan

Srujana H M, Sudeep Chatterjee, Kratika Shakya and Dinesh Kumar Unnikrishnan

Srujana H M, Haritha Saranga and Dinesh Kumar Unnikrishnan

Apoorva Sara Prakash, Muthu Solayappan and Dinesh Kumar Unnikrishnan

Suhruta Kulkarni, Prakash Hegde, Ruchi Jaiswal and Dinesh Kumar Unnikrishnan

2014

Dhimant Ganatra and Dinesh Kumar Unnikrishnan

Sujoy Roychowdhury, Alok Shrivastava and Dinesh Kumar Unnikrishnan

2013

Abhishek Srivastav, Tanmay Gupta and Dinesh Kumar Unnikrishnan

Jitendra Rudravaram, Naveen Bhansali, Swetha Murthy, Sutirtha Roy and Dinesh Kumar Unnikrishnan

Suhruta Kulkarni, Karthika A S and Dinesh Kumar Unnikrishnan

Suhruta Kulkarni, Kripa Makhija and Dinesh Kumar Unnikrishnan

Dinesh Kumar Unnikrishnan, V Sandeep and H Satyabala

2012

Dinesh Kumar Unnikrishnan and Kshitiz Ranjan

2011

Dinesh Kumar Unnikrishnan, P Arun Pandian and Nachiappan S P

2010